Hey, I’m Sara (she/her) 👋 . I’m a creative strategist working at the intersection of

STRATEGY,
Positioning,
HUMAN-CENTERED DESIGN,
and COPYWRITING

 

for wellness, CPG, and mission-driven brands.

Recent projects I’ve enjoyed WORKING ON:

  • Working with Rasa on product launch and positioning, optimizing customer experience through clear copy, email funnels and storytelling, and copy across all marketing channels

  • Supporting abc carpet & home in codifying their social impact efforts, creating clearer language to demonstrate their products’ impact, and educating staff on the new system.

  • Capturing Sotela’s essence by creating new website copy that represents their commitment to sustainability, inclusivity, and celebration of their Latina heritage.

  • My writing experience spans sectors and channels, including email, packaging, SMS, social, ad, landing pages, blog, web, and beyond. I particularly enjoy the intersection of writing and strategy including positioning, examining and addressing customer needs, and painting the picture of the brand and what it means in the market and beyond.

  • I love bringing products and brands to life. From market research to finding the customer needs’ sweet spot, sculpting narratives and language, and crafting launching plans, we’ll position your product to be competitive on the market along with a comprehensive creative strategy to match.

  • I’ve been working in the social impact sector for over a decade in a variety of capacities. I love working with brands to integrate their brand values across all aspects of the business from marketing to customer care to operations.

  • I’ve been practicing design thinking for over a decade, and I often work with clients to conduct design thinking-aligned market research to help with brand and product positioning, as well as solve other strategic company challenges.

  • I facilitate design thinking experiences to help companies move through strategic challenges, as well as provide strategic advisement to small and emerging brands.

Services I provide:

Let's make magic

☺︎

Let's make magic ☺︎

My background in design thinking and equity-centered design informs my focus on the needs of the humans you seek to serve. Customers aren’t customers in a vacuum—they are multifaceted humans with various needs, desires, behaviors, and beliefs.

Finding where you fit in is the sweet spot—and it’s the work I love to do. Once we understand who your customers are in a multidimensional way, we can craft a strategy and integrate it into creative work to meet them where they’re at.

My favorite work includes facilitation, strategy, and creative facets. I help guide the process, create the structure, and then put it into action.

Plus, as an herbalist, I can integrate my 500+ hours of training into a deeper understanding of wellness and wellness-focused CPG products. Buzzinga* ⚡️

*oh yeah, you should also know I am a little goofy, and while I work hard to produce great work, I don’t hold anything too preciously. I also love writing disclaimers. Especially rambly ridiculous ones that make your customers who actually read the fine print laugh.

Prop Styling Work