Facilitator, Writer, and Strategist
I understand your people. Then I work from there to help you meet your goals.*
*Practically speaking, this looks like brand positioning, messaging, strategy, and design thinking-based facilitation for increased conversion, retention, and reduced churn, but we can get into all the nitty-gritty together
Recent projects I’ve enjoyed WORKING ON:
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Facilitating a workshop for Katten united mentors and mentees to envision a stronger leadership development program across power dynamics.
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Working with Rasa on product launch and positioning, optimizing customer experience through clear copy, email funnels and storytelling, and copy across all marketing channels
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Supporting abc carpet & home in codifying their social impact efforts, creating clearer language to demonstrate their products’ impact, and educating staff on the new system.
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Capturing Sotela’s essence by creating new website copy that represents their commitment to sustainability, inclusivity, and celebration of their Latina heritage.
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My Don’t Ghost Me Audit looks at areas of friction and confusion for customers, pinpoints areas of opportunities, and provides clear, easy action steps for brands looking to optimize conversions and minimize churn across departments.
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I love bringing products and brands to life. From market research to finding the customer needs’ sweet spot, sculpting narratives and language, and crafting launch plans, we’ll position your product to be competitive on the market, along with a comprehensive creative strategy to match.
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I facilitate design thinking experiences to help companies navigate strategic challenges and for internal training, and I provide strategic advising to small and emerging brands.
Services I provide:
Let's make magic
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Let's make magic ☺︎
I've spent nearly 15 years helping teams and brands think more creatively about the challenges in front of them—from law firm leadership retreats to early-stage founders figuring out their first move, to CPG brands looking to deepen customer loyalty and connection. I pair that with copywriting and brand strategy, so the thinking always leads somewhere: a clearer direction, a more compelling message, a next move that has an impact.
In the end, I am obsessed with one thing: understanding humans, and building impact from that place.
I also run Little Nosh, a pop-up specialty snack shop, because I apparently can't stop finding things people didn't know they needed (like delicious snacks from emerging brands!).