Hey, I’m Sara (she/her) 👋 . I’m a creative strategist working at the intersection of

STRATEGY,
Positioning,
HUMAN-CENTERED DESIGN,
and COPYWRITING

 

for wellness, CPG, and mission-driven brands.

Let's make magic

☺︎

Let's make magic ☺︎

Recent projects I’ve enjoyed WORKING ON:

  • Working with Rasa on product launch and positioning, optimizing customer experience through clear copy, email funnels and storytelling, and copy across all marketing channels

  • Supporting abc carpet & home in codifying their social impact efforts, creating clearer language to demonstrate their products’ impact, and educating staff on the new system

  • Capturing Sotela’s essence by creating new website copy that represents their commitment to sustainability, inclusivity, and celebration of their Latina heritage.

Services I provide:

  • Copywriting across all channels

  • Brand storytelling and strategy

  • Product and brand positioning

  • Brand and launch strategy

  • Operationalizing company purpose —internally and externally in brand voice

  • Human-centered-design market research

  • Strategic facilitation and/or advisement

…and I thrive when it’s a combination of many of the above!

My background in design thinking and equity-centered design informs my focus on the needs of the humans you seek to serve. Customers aren’t customers in a vacuum—they are multifaceted humans with various needs, desires, behaviors, and beliefs.

Finding where you fit in is the sweet spot—and it’s the work I love to do. Once we understand who your customers are in a multidimensional way, we can craft a strategy and integrate it into creative work to meet them where they’re at.

My favorite work includes facilitation, strategy, and creative facets. I help guide the process, create the structure, and then put it into action.

Plus, as an herbalist, I can integrate my 500+ hours of training into a deeper understanding of wellness and wellness-focused CPG products. Buzzinga* ⚡️

*oh yeah, you should also know I am a little goofy, and while I work hard to produce great work, I don’t hold anything too preciously. I also love writing disclaimers. Especially rambly ridiculous ones that make your customers who actually read the fine print laugh.