24: Building a creative business, social media as a portfolio, balancing curation and vulnerability, and exploring the unknown with Bonnie Tsang
Bonnie Tsang is a photographer and teacher, and I would also call her a grounded marketing expert. Her Instagram feed is as curated and beautiful as it is honest and raw, as Bonnie has mastered the balance of a cohesive visual identity while remaining vulnerable and personable, and completely relatable. In this conversation we talk about that balance, how Bonnie started in photography and worked her way up to shooting commercially with huge clients, as well as her advice for navigating transitions, getting unstuck, and more.
In this episode, we discuss:
Bonnie’s inspiration for getting into photography
How she built her skills and brought on huge clients
Bonnie’s massive Pinterest following and how she uses the platform
How Bonnie curates her brand voice and uses social media as her primary marketing tool
Bonnie’s balance of curation and vulnerability and how that impacts her current and potential clients
How she grew her knowledge and skills in photography and beyond
How Bonnie explores new inspiration as a source of happiness
How to quiet distraction
Bonnie’s approach to trying new things in her business
Bonnies advice on navigating transitions from her personal experience
How to get unstuck & what to do if things aren’t working
How to find the things you are good at
How Bonnie is focusing on a slower, more thoughtful approach to work and life
Mentioned in this episode:
The Traveler’s Gift by Andy Andrews
This is Marketing by Seth Godin
All the deets:
Explore Bonnie’s online courses and pro group that help creatives and entrepreneurs with their digital marketing
Check out Bonnie’s photography and connect with her on Instagram at @bonnietsang, as well as her Pinterest
Tag me (@saraweinreb) and Bonnie on Instagram with your favorite takeaways from the episode!
Listen on iTunes / Spotify / Google Play / Stitcher
Psst- I would love it if you would consider rating/reviewing/subscribing to Medium Well! That helps me gain visibility and so others can experience the awkward and vulnerable things I put out on the internet. I would be most grateful! And always feel free to reach out with ideas/comments/questions/feedback on Instagram— I’m @saraweinreb!