45: Design Thinking: The fundamentals and how to use it to grow your business (solo series)

Today’s episode is the first in my new solo series! Today I am teaching the fundamental principles and steps in the design thinking process, a creative problem solving methodology that puts user empathy at the center point of your offerings. This way you are designing for your market and making it inherently desirable, not creating something and then convincing your market that they need it! I have taught and used this tool for 7 years now, and I can say confidently it will change the way you do business. You can skip to 6:40 if you want to bypass the part where I talk about the solo series and why I am launching it!

In this episode, I discuss:

• Why I am launching a solo series

• What is design thinking? And why is it useful? (Starts at 6:40)

• The roles of desirability, feasibility, and viability

• What user empathy is and why it’s fundamental to your business

• The three phases of design thinking: inspiration, ideation, implementation

• What happens in each phase of design thinking

• Examples of design thinking and how I have used it in my business

Mentioned in this episode:

• My offering to you: a live 75-minute design thinking workshop where I will walk you through each of the steps and how to use them in your business

• Helpful graphics to reference

All the deets:

• Find all the previous episodes of Medium Well on my website.

• Tag me (@saraweinreb) on Instagram with your favorite takeaways from the episode and how you will use design thinking in your work.

Related episodes:

• Episode 44: Practical and mystical tools for building and scaling a wellness startup with Michelle Pellizzon of Holisticism

Listen on iTunes / Spotify / Google Play / Stitcher

Psst- I would love it if you would consider rating/reviewing/subscribing to Medium Well! That helps me gain visibility and so others can experience the awkward and vulnerable things I put out on the internet. I would be most grateful! And always feel free to reach out with ideas/comments/questions/feedback on Instagram— I’m @saraweinreb!