81: Finding your way in a saturated market (and is there really space for everyone?)
Today’s topic of conversation came about from something that recently came up at an IMBY gathering about standing out as an entrepreneur in a saturated market. Is there really space for everyone? How do you find your people? I don’t have all the answers, of course, but in this episode, I share some ideas to play around with. If you try them out, I’d love to hear how it went!
In this episode, I discuss:
The beauty and challenges of everything moving online during the pandemic
How to narrow in your audience to be clearer on who you’re trying to reach
Explore creating a more specific offering
Seeking local partnerships
How there are no clear answers for the uncertain times we’re in
Mentioned in this episode:
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