I created several email flows (pre and post-purchase) for different use cases such as completing the Rasa “find your best blend” quiz, pre-purchase engagement and brand awareness, amongst others. Included below is an email flow I created to engage new subscribers to Rasa’s Ritual pack, an introductory product that includes samples of all of Rasa’s blends. Due to the nature of it being an introduction to the brand, the funnel included information for understanding the product line overall, the science behind it, how to brew it, and, of course, gave them a sense of the brand and our approach. I came up with the strategy for the sequence including the flow, when each email was sent, and, of course, the content and copy for each.