Before I was brought on board, Rasa determined their April fools prank would be a product called Rasa Poop—as an herbal coffee alternative brand, it was brand-aligned to have a product to help with getting things moving. The catch: the product was real (and very limited edition). It was launched on April 1, 2022, and all customers who bought a bag of Rasa Poop were also shipped a roll of toilet paper. Juvenile, yes, but working on this copy was some of the most fun I’ve had in awhile. Dare I say it was the shit?